Have you ever had one of Sugar Bakeshop's Popsters? The shop may be closing but the vegan Pop-Tarts aren't going anywhere.
Natalie Slevin is going all in on a toaster pastry, hoping to turn a local hit into a national one.
“I think it has this magic of being a very nostalgic, retro treat, and the fact that it’s vegan makes it a little more special,” Slevin said. “We have a decade of market testing, and it has proven itself over and over again.” “Once word got around so many people would come in, and if we didn’t have them on the counter, they would request them,” Slevin said. “We were selling out so quickly and ramping up production every week.”The Popster was Sugar Bakeshop’s most popular product since opening in 2010.
Two of Slevin’s former employees, Emily Campbell and Natalya Parker, are taking over her custom wedding cake and baked goods business — but not the Popster line — as Shugie Bakeshop, which they operate in Spindle Kitchen, a shared-use commercial kitchen at 970 Yuma St. in Lincoln Park. They’ve already started taking orders.
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