Traditional media and content creators will be more or less equals at the DNC in August.
Democrats’ attempts to woo content creators and their fans reached a natural conclusion on Friday, when the Democratic National Convention Committee opened up media credentials to influencers for its big convention this summer. An ancient tradition relative to social media and especially TikTok, which launched in 2017, the 50th Democratic National Convention will again see the party formally nominate its presidential and vice presidential candidates.
” While the DNCC cast the decision as “leveling the playing field between creators and traditional media,” the group’s primary motivation seems to be reaching the roughly 33% percent of young people who regularly get their news on TikTok, per a November Pew Research study. President Joe Biden’s campaign debuted on the widely popular social network in February, while efforts to force a sale of the Chinese-owned service were ramping up. Former President Donald Trump joined TikTok in June.
Social Influence Joe Biden Internet Culture Donald Trump Politics Video Software Tiktok Social Media Internet Celebrity Tiktok Gizmodo
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