Dem research group American Bridge is prepping a $50 million campaign to win over a slice of President Trump’s base
The Democratic research group American Bridge is preparing a $50 million campaign to win over a slice of President Donald Trump’s base, and new polling has convinced the organization that Trump is vulnerable on pocketbook issues, especially health care, among white working-class voters.
Several health care questions were worse for the president. Just 25 percent of respondents gave Trump a positive rating for “reducing health care costs,” compared to 67 percent who rated him negatively, while they split against Trump 39-51 on “taking on the drug and pharmaceutical companies.” Voter-file analysis recently conducted by Catalist, the Democratic data firm, indicated that the party’s gains in 2018 House races were actually strongest in rural areas, not the suburban ones that got more media coverage, relative to the results of the 2016 presidential election. The gains “weren’t enough to get over 50 percent and win seats in many rural districts,” Catalist’s Yair Ghitza
“We have to recognize Trump’s strengths, and one of them is that he’s a very good healer,” Beychok said, referencing Trump's ability to rebound from negative news during the 2016 election and anticipating that the president’s general election strategy will focus on keeping his base animated.
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