Delta wants its frequent flyers to pay for Lyft rides with miles in app revamp
Delta executives have said competition between carriers takes placeThe Atlanta-based carrier said at the Consumer Electronics Show in Las Vegas on Tuesday that it's exploring allowing travelers to pay forrides with miles, a new step in the partnership Delta launched with the ride-hailing platform in 2017, which allows travelers to earn SkyMiles for those ride-shares.
Delta is the most profitable U.S. airline and has aggressively chased high-spending corporate travelers in key business markets like New York, Seattle and Boston. Revenue from premium-seats, like business class cabins,. Economy class sales in 2018 generated about 48% of Delta's revenue, down from 63% six years earlier.
It is also considering giving travelers arrival time estimates from Lyft to help customers determine when to call a car for the airport. Delta has also been offering TSA wait times in its app in some airports as well as meal selection. Later this month Delta will ping travelers to let them know when it's their turn to queue for boarding.
"Instead of checking one app for traffic, another for airport parking and a third for TSA wait times, Delta is building the capability to simplify travel by helping you manage everything from ridesharing and in-flight entertainment to bag delivery and hotels," Delta's CEO Ed Bastian said in a release.
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