He joins the luxury watch manufacturer from HYT, where he served as CEO and creative director.
“Davide has amazing, complementary experience and is a great cultural fit. We are delighted to welcome him to the Bremont family,” Giles English added.
After the announcement of the investment in January, the business is now valued at over 100 million dollars. Bremont hired executive recruitment firm Egon Zehnder to search for its next CEO. “We were looking for someone who can really spearhead growth, build and deliver the ambitious plan that we’ve come up with. They have to be action-oriented and challenge the status quo,” Nick told WWD in an interview, emphasizing that it was important that the new CEO be “charismatic” and “influence all levels across a whole wide range of stakeholders.”
“I am incredibly excited to be joining Bremont. I have long admired what Nick and Giles have managed to achieve in a relatively short space of time. The brand has been on an amazing journey and I’m looking forward to working with the entire team to take it to the next level,” Cerrato said in a statement.
Cerrato was the managing director of Montblanc’s watch division, where he created the 1858 Geosphere, which retails for more than 5,000 pounds.
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