Damon Wayans Jr. and Kameron Tarlow’s Two Shakes Entertainment is developing “Shuga: Baltimore” at CBS Studios for Paramount+, it was revealed at the ongoing Content London confer…
“Shuga: Baltimore” is an offshoot of “MTV: Shuga,” the MTV Staying Alive Foundation’s long-running drama series and multimedia campaign that launched on Dec. 1 , 2009, in Kenya and followed the lives of young people on the African continent.
Billed as “hyper-surrealist,” “Shuga: Baltimore” follows the lives of six individuals finding the beauty in their futures while surviving in a rapidly tech gentrifying city where they will face love, resolve, loss and hope while confronting their new roles in an evolving world. CBS Studios bought the format from the MTV Staying Alive Foundation.
The writer and co-EP is Greg “Mellow” Brown and EPs include Wayans Jr. and Tarlow for Two Shakes Entertainment and Georgia Arnold, Sara Piot and Richard Warburton for MTV Staying Alive Foundation and Paramount Global.
The MTV Staying Alive Foundation has proven impact with “MTV Shuga” viewers being twice as likely to get tested for HIV; more aware of HIV self testing; and young women are 55% less likely to test positive for chlamydia if they’ve been exposed to “MTV Shuga.” Two Shakes was founded by Wayans Jr. and Tarlow with a commitment to taking characters who are traditionally fourth, fifth and sixth on a call sheet and making them first, second and third in a Two Shakes series. The company has a CBS Studios first look and is in production on their Netflix series “Glamorous,” starring Kim Cattrall and Miss Benny.
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