The dallascowboys sparked criticism after announcing a marketing agreement with Utah-based blckriflecoffee, whose coffee blends include “AK-47 Espresso,” “Silencer Smooth” and “Murdered Out.”
“Maybe read the room a bit, guys,” one person posted, while another wrote, “The Dallas Cowboys just lost one of their biggest fans. Integrity matters.”The tweet links to a contest offering two tickets to a Cowboys home game and a one-year subscription to the coffee company. Most of the company’s sales are direct to consumer.
“BRCC is proud to partner with the Dallas Cowboys, who are strongly committed to our mission of supporting veterans, first responders, and America’s men and women in uniform,” a Black Rifle spokesman said. “The long-planned announcement was timed to coincide with the Independence Day holiday — America’s Team. America’s Coffee. America’s Birthday.”
“For those opposed to gun violence, there is no good timing,” Cornwell said in an email. “The business question is, ‘Have the Cowboys made a misstep in terms of their relationship with their more moderate fans?’”
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