Meet DALL-E, a new artificial-intelligence program that creates original art of its own, in any style, based on written prompts. (Bonus points if you can get the joke in the name, which is a portmanteau.)
“octopus riding the subway,” as prompted by Roz Chast.“octopus doctor performing brain surgery, 65mm lens Kodachrome,” as prompted by Roz Chast.’s wait list, the only way to extend their creativity is to slide into the A.I.’s Instagram D.M.s with a request. The company launched the account, @openaidalle, in April. “I was worried that maybe it would take more of an explanation to get people engaged,” Natalie Summers, who runs the account for OpenAI, said, from a conference room near Altman.
To sift through the latest requests, Summers, who wore dangling earrings and a jean jacket, videoconferenced with’s product manager, Joanne Jang, and with a member of the technical staff, Aditya Ramesh. Ramesh was responsible for’s name; it came to him in the shower. “Some people got it immediately,” he said. “Other people I had to explain that it’s a portmanteau.
There are rules for requesters. Images of public figures are off limits, as is anything remotely offensive, including nudity and violence. Political campaigning is forbidden. “We are worried aboutMini, which went viral. Users were permitted to submit prompts like “Ice T in a glass of iced tea” and “Babies fist fighting,” though the output is sometimes eerie: Ice-T’s face appears to be melting; the babies look like zombies. At OpenAI’s request,Summers began scrolling.
They turned to “an astronaut eating in a diner that is floating in space.” Jang spotted a problem with“Oh, that’s true,” Ramesh said. “I’ll see if I can get floating food.” A few wording tweaks yielded an astronaut with a piece of toast, staring out a diner window at the stars. “It’s like he’s contemplating his life’s decisions,” Ramesh said. They went with a less melancholy option.
Next up: a fish fishing. “How about this one?” Ramesh said, pulling up an illustration of a green fish wearing a fisherman’s hat, with a smaller fish dangling from a rod.The meeting was wrapping up, but they decided to take on a few more requests. One user had asked for, simply, “The Big Bang.” Jang took a deep breath. “There’s a lot of artistic license for that one,” she said. ♦
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