Brunello Cucinelli spoke to a crowd at Rome's prestigious Sapienza University, which gave him an honorary doctorate.
The rector also pointed to Cucinelli’s training of artisans through his dedicated schools, “so as not to abandon traditions,” and the work done through the Foundation Brunello and Federica Cucinelli to promote cultural activities and support people and the territory they live in.
Balancing profit and giving back, which he has learned from his parents and named “humanistic capitalism,” and humanhave long been priorities for Cucinelli as much as giving moral and economic dignity to work and limiting the use of technology, which “is a gift of creation but it can steal your soul,” he warned. As per Kant, he related, “There are only two fascinating realities: the starry sky above us and the moral law within us.
Citing Cotrugli, a merchant he sees as a master, he said that “each thing should be bought and sold at the right price.”as “a wonderful country” and its manufacturing prowess, “but the fathers have transmitted fear to the children, if you take fear away and give hope, the world will be different.” He trumpeted its “quality as a real welfare state” and the “best in the handling of the pandemic.”
Cucinelli waved away concerns over the recent elections that have seen the rise of a far-right political party to the government.
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