Cruz launches multi-million dollar Spanish ad campaign as GOP courts Hispanic vote

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Cruz launches multi-million dollar Spanish ad campaign as GOP courts Hispanic vote
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Macarena Martinez, a spokeswoman for the Cruz campaign, told the Washington Examiner, “We are proud to announce our seven-figure investment in the Hispanic community.”

“It has long been said that Hispanics are Republican, they just don’t know it yet, which is why Senator Cruz is committed to ensuring that every Hispanic household hears his message loud and clear,” the spokeswoman said. “This election is about Keeping Texas, Texas, and the Hispanic community is integral to making sure that happens in November.Hispanics represent a powerful voting block in the U.S. that is especially crucial in Texas.

Sen. Ted Cruz, R-Texas, at podium joined by, from left, Sen. Roger Marshall, R-Kan., Sen. Ted Budd, R-N.C., Sen. Katie Britt, R-Ala., Sen. Jim Risch, R-Idaho, and Sen. Steve Daines, R-Mont., criticizes President Joe Biden for his warning to Israel that the U.S. will pause more offensive military assistance if it goes through with an all-out assault on Rafah, during a news conference at the Capitol in Washington, Thursday, May 9, 2024. since 2000.

While nationwide, Hispanics may be leaning towards a Trump candidacy, Texas Latinos aren’t necessarily rushing toward Republicans across the state. In 2022, Gov. Greg Abbot stated that during the Republican’s 2018 Senate race against Beto O’Rourke, 35% of Latinos supported Cruz. That’s a narrow drop from Cruz’s initial 2012 bid for the Senate when pollingHowever, other indicators suggest there remains a trend toward the GOP even in the Lone Star State.

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