It’s an important milestone for the GM-backed company.
Cruise, the autonomous vehicle company backed by General Motors, is now officially a commercial service. The company began charging for rides in its self-driving taxis in San Francisco this week, marking an important milestone for the company’s plans to expand its service.
The company said that fared driverless rides are currently taking place with “most riders” in the Northwest section of San Francisco. Cruise will continue “expanding our paid service in alignment with the smoothest customer experience possible,” a spokesperson said., from daytime rides in its autonomous vehicles with safety drivers behind the wheel to nighttime trips in its fully driverless cars.
Cruise is also now allowing riders to bring a guest on their trip . And the company’s “Cruise — Driverless Rides” iOS app is now available in the Apple App store via an invite code to riders who have previously signed up for the public waitlist. Driverless cars are still a long ways away from the ubiquity and convenience of most ride-hailing services. But the progress in offering fared rides is still noteworthy. Cruise is not the first to charge a fee for rides; Waymo, a spinoff from Google, has been charging for rides in its driverless vehicles in Phoenix, Arizona, as well as for rides in its drivered vehicles in San Francisco.
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