Creepy billboards stealthily track Brits with built-in cameras and target ads based on your mood
SURVEILLANCE cameras in shopping centre billboards are being used to spy on you so you can be targeted with the 'correct' advertisements.
Companies promoting the system have claimed that it complies with the UK's data protection laws because no individually identifying information is being collected or stored.This is a billboard with built in surveillance cameras in a Westfield shopping centre in LondonIt's LookOut system can be found in lots of the tracking billboards in the UK.
The billboard cameras spend all day analysing shoppers and can tell advertisers what kinds of people were shopping and when. It's video showing one of its screens at Canary Wharf stated that 49% of people walking past that day were 'affluent' and earned 'over £100,00'.
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