.ColinandSamir's mega-popular YouTube talk show guides creators through the ups and downs of the fast-changing industry. Read our interview with them here:
During 2020, there was a big rise of content houses. But the biggest challenge is they were very quick to share revenue, share IP, which creates a lot of complications. [With Ur Mom’s House], they all have different managers, they all have different business functions. They just live together. And I think that will naturally unlock opportunities for them to be a collective.
And I think that’s the main difference today.Yeah, I think it’s much more difficult to build a business when you’re experiencing explosive growth but your primary distribution outlet is short-form vertical content. That’s why we’ve seen a lot of creators try and make the transition over to YouTube, where it’s longer form, [or] start podcasts, because that’s where you can really generate a relationship with an audience that will come back again and again.
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