Restaurant chain's move to add a plant-based menu item has touched off a culture clash over the company's values.
In an emailed response about the Impossible Sausage backlash, Cracker Barrel told CBS MoneyWatch that it"appreciate[s] the love our fans have for our all-day breakfast menu." The company added that it wants to add choices"to satisfy every taste bud — whether people want to stick with traditional favorites like bacon and sausage or are hungry for a new, nutritious plant-based option like Impossible Sausage.
That emphasis on more choices aligns with some the pro-Impossible Sausage comments on the company's Facebook page, with many commenters pointing out that meat is still on Cracker Barrel's menu and that customers don't have to order the veggie patty if they don't want to. Others with dietary restrictions praised the addition of a plant-based menu item.
"For everyone saying this is stupid. It's pretty good for those of us with kidney issues who have to follow plant based diets," one commenter wrote."Nobody is taking your sausage away and now I can have something when I go besides veggies and grits.
The real test will be whether customers order the Impossible Sausage patty at Cracker Barrel, rather than any social media backlash. McDonald's, for one, has ended its trial of a plant-based burger, with some analysts citing low demand for the product,
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