For SS20, Hello Sunflower promised a neon, well-dressed paradise. But we were left wanting more... cphfw fashionshow
If it wasn’t for a sneaky preview of the collection we were let in on a couple of days before Copenhagen Fashion Week, our expectations towards Sunflower would have been a lot lower.and not a lot of ‘splashy.’ This time, they promised us more. Have they delivered?
The set up of Sunflower’s SS20 show was an abandoned-looking parking lot – in the very popular this year – industrial end of Copenhagen, Refshaleøen. A windswept, desolate space with only concrete buildings and rusty garages for the background created a sense of exclusivity, hardly achievable with public shows. There was no way of peaking or getting into the show unless you knew about it, which made us think we were soon going to witness a gang battle straight out of West Side Story.
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