Leave it to Ganni to give fashion trends a fun Scandinavian twist. 💯
With its practical separates and polished black dresses, Ganni's Joyride collection exuded the carefreeand joie de vivre Creative Director Ditte Reffstrup sought to convey.
Unveiled against the backdrop of a sunset, on a pier decked out in colorful chalk drawings, the spring 2023 edit was inspired by bike rides in Denmark."We called it Joyride because it's about Copenhagen being the place where our heart is," Reffstrup wrote in an official statement."There's a feeling about being in the city in summertime that I can't quite explain, the energy is pulsing, it really gets your beat going.
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