The go-to-market mechanics, motions and efficiencies have evolved a lot, leading to new opportunities and optionality for multiple options.
Enterprise GTM Motion
For enterprise SaaS companies, it is easier to make an investment decision because there is a core technology involved with a concrete need and a sophisticated sales process. It also takes more capital to build these products and traditional VCs are comfortable with this.SaaS companies typically start with a simple MVP that solves a single problem for users. They then use bottom-up channels like SEO, content marketing and paid targeting to get users to try the product.
2. In the absence of deep relationships, mature channels and easy access to buyers, it is difficult to execute a sales-led GTM motion. Most startups gravitate to PLG and growth initially because of this access issue. 5. PLG companies also throw in too much value to drive adoption in the early days and often give too much away, causing another monetization problem. If you hold back too much value, it can slow adoption and growth.
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