For device makers looking to use music to take ownership of the time they have with customers, here are some key factors to consider.
Technology has continually made music more portable and ubiquitous. I can still remember the day when Sony announced the arrival of the Walkman. It was epic. Now I could take my cassettes anywhere I wanted and enjoy them via a relatively small device that fit in a jacket pocket. I remember DJing to the audience in the back seat of my car from my yellow Sports Walkman on road trips and the excitement of finding a new band that I could tout as my “own discovery.
Today, music is an embedded part of our lives. It’s with us at home, in the car, at work, the grocery store, the gym, walking down the street—we can listen however we want, to whatever we want. With a Spotify subscription, you can shuffle between more than 100 million songs. These devices make our lives easier by making it possible for music to be everywhere. But a lot of them suffer from the same problem. They’re facilitators—digital middlemen reliant on third-party apps to provide those amazing experiences.
Sonos Radio, for example, does a great job connecting with its customers via its own branded radio solution. It’s been so successful that it ison the platform. Tesla also has its own login-free streaming radio solution that features dozens of different stations if you choose not to use a Spotify or Apple account.
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