Originating in the United States, Black Friday promotions have managed to conquer French storefronts and, in just a few years, quickly found a home in French society.
France's Former Minister of Ecology Delphine Batho wants to end Black Friday in France in the name of the fight against"overconsumption."
Earlier this week, French MPs gave the green light in committee to a ban on Black Friday promotional campaigns. Besides a “disastrous environmental record”, the amendment denounces Black Friday's “misleading communication vis-à-vis consumers”, which give consumers the impression of profiting from sales even though, in many cases, they are not. In France, sales periods are framed by law.
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