Could immersive attractions help revitalize the Loop?

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Could immersive attractions help revitalize the Loop?
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The Museum of Illusions Chicago, an interactive exhibit that presents optical illusions, signed a deal expanding into a vacant storefront in the East Loop

Visitors exit the Medieval Torture Museum at 177 N. State St., on Sept. 13, 2023, in Chicago.

“July and August were our biggest months in terms of attendance,” said Paula Malone, director of the torture museum, which opened in late 2021 and features historical exhibits such as a guillotine that curious visitors can drop on a dummy. “It’s not your standard downtown attraction, but we frequently get an emotional reaction from a lot of people, because they get a hands-on feel of what victims went through.

“I feel like things have stabilized,” said John Vance, principal at Stone Real Estate Corp., although that’s partly because many property owners are still giving their retail tenants breaks on rent. “Retailers and restaurants are working with landlords to survive this thing and get to the other side.”

But Shannon is sold on the concept. The museum in his building generates a lot of foot traffic and notice for 25 E. Washington, which also hosts a bank and an exhibition space for the School of the Art Institute on its lower floors. Stacy Stec, director of sales and marketing at LOL Entertainment, said Google’s decision to take over the James R. Thompson Center should give downtown a further boost.

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