Not all upgrades are welcomed by shoppers.
and start unloading your cart. Within seconds, the cashier stops you—but not because you did something wrong. On the contrary, you've been a loyal"Gold Star" member.This is a common sales tactic at America's leading warehouse club—and shoppers don't always appreciate it, according to a
The warehouse club makes the bulk of its profits from membership fees—over $4 billion collected in 2022. More higher-paying members means higher profits., Costco CFO Richard Galanti further noted that executive members usually buy more than basic members: about 73% of the company's total sales. "They're more loyal, they spend more, and they come more frequently," he said.
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