Costco Wholesale’s $1.50 hot-dog-and-soda combo has taken on a life of its own. When inflation started accelerating in May, an executive publicly proclaimed that it was holding the combination constant at the same price in effect since the 1980s.
Costco’s COST, -2.77% chief financial officer, Richard Galanti, was asked during a presentation on its fourth-fiscal-quarter results what categories it’s harvesting extra margin on to offset the margin squeeze in other areas, including the noted hot-dog-and-soda combo.“We really don’t look at it that way.
The hot-dog-and-soda combination, a prepared-food offering that is a hallmark for many of a visit to the warehouse retailer, has taken on a life of its own. When inflation started accelerating in May, an executive publicly proclaimed that it was holding the combination constant at the same price in effect since the 1980s.
Famously, Costco co-founder Jim Sinegal threatened to kill Craig Jelinek, the current CEO, when he considered raising the price.
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