Commentary: With the decline of AM radio, an intimacy has been lost that no new technology can ever re-create.
On its way to oblivion is another relic from an increasingly distant era. The Ford Motor Co. plans toYou may ask, “Who cares? What are we really losing?” As a Ford spokesperson explained, “A majority of U.S. AM stations, as well as a number of countries and automakers globally, are modernizing radio by offering internet streaming through mobile apps, FM, digital and satellite radio options.
These sentiments might seem silly today, but they were conveyed by disc jockeys, shamans who communicated from a spiritual world and conjured powerful magic. Their medium could have been Richard Wagner, Ludwig van Beethoven, Hank Williams, Miles Davis, the Rolling Stones, Bruce Springsteen or B.B. King. But the magician behind the curtain was that DJ.
Precious few of those shamans remain. Some didn’t have to play music at all. At WGN-AM 720 here in Chicago, Wally Phillips had a four-hour program every weekday morning that many of today’s listeners would consider banal. Most of what he said in a quarter century of broadcasting is forgotten today, but thousands undoubtedly recall listening daily for his reassuring voice.
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