Kids are at home instead of on ball fields—and the slumping economy means some could stay there
In early 2016, Thomas Bach traveled to Silicon Valley to ask Facebook, Twitter, YouTube and Google for advice. Bach, president of the International Olympic Committee, wanted to learn how the multi-billion-dollar Olympic Games, for decades a broadcast-TV juggernaut, could better reach young audiences.
But Bach told the companies he also saw them as competitors. As kids spent more time on their habit-forming wares, he worried, they were spending less time playing sports—and the fewer of them might go on to become Olympians.
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