Adtech firms were already bracing for sweeping consolidation, and now the coronavirus could accelerate that
collapsed to protect themselves if advertisers don't pay or a company goes under. But firms might have difficulty enforcing them in this shaky economic climate.Facebook, Google, and Amazon"Adtech typically sits quite far down in the payment chain, and we're going to see a horrible drop-off of payments coming through," Dominic Joseph, CEO and cofounder of search analytics firm Captify, said during a webinar hosted by Beeswax on March 25.
"After Sizmek and [IgnitionOne's] Netmining fails, publishers began to pay attention to the health of DSP partners, and with COVID-19's impact on the economy, that has only increased," said John Gentry, CEO of OpenX. "Any type of big disruption ends up benefitting Facebook, Google, and Amazon," said Ana Milicevic, a principal and cofounder of the consulting firm Sparrow Advisers. "If [companies] go under, that spend still has to go somewhere."this week asking for Facebook, Google, and Amazon to loosen their payment terms to help advertisers impacted by coronavirus.Ad exchanges say they won't budge on their payment terms, though.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
The Coronavirus Could Change How We Vote, In 2020 And BeyondThe 2020 election will likely be different thanks to the new coronavirus. In fact, COVID-19 has already left its mark on the Democratic nomination race, with ma…
Baca lebih lajut »
Coronavirus and 2020 campaigns: Race looks grim as states continue to delay primariesThe novel coronavirus outbreak has shown no signs of slowing down, and the 2020 presidential candidates have had to find unique ways to compete and connect to voters.
Baca lebih lajut »
The Coronavirus Could Change How We Vote, In 2020 And BeyondThe 2020 election will likely be different thanks to the new coronavirus. In fact, COVID-19 has already left its mark on the Democratic nomination race, with ma…
Baca lebih lajut »
Wimbledon 2020 Will Be Canceled Over Coronavirus, Official SaysIf you were hoping the tennis gods were going to swoop in and save Wimbledon ... welp, bad news. It's off.
Baca lebih lajut »
2020 Detroit auto show canceled after venue chosen for coronavirus field hospitalThe 2020 Detroit auto show has been canceled as its venue will be used as a field hospital for the Federal Emergency Management Administration, according to two sources familiar with the plans.
Baca lebih lajut »
Best tax software 2020: TurboTax, H&R Block, and more - Business InsiderIn order to determine the best tax software, we reviewed offerings from about a dozen online tax preparers like TurboTax, H&R Block, and TaxAct.
Baca lebih lajut »