With cord-cutting continuing to accelerate, the number of U.S. households without a traditional pay TV subscription is quickly approaching those that have one, according to a new study by eMarketer…
This year, the number of pay TV households in the US will decline by 4.2% to 86.5 million. With that negative growth rate holding relatively steady, the number of households subscribing to traditional pay TV services will drop below 80 million by 2021. At that time, more than one-fifth of households will be cord-cutters.subscribers will be 72.7 million, down from 100.5 million in 2014. The number of households without a cable, satellite or telco pay subscription will be 56.
“As programming costs continue to rise, cable, satellite and telco operators are finding it difficult“Their answer has been to raise prices across the board, and it seems that they are willing to lose customers rather than retain them with unprofitable deals. This has been a boon for TV providers, who also offer broadband internet, as it removes consumers from bundled deals. It forces consumers to pay a higher price for internet, which dramatically improves profit margins.”are watching less. This year, TV time will drop 3.0% to 3 hours and 40 minutes on averagelargest drops are occurring among viewers 17 and under.
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