The coolers are made with real straw and will hold two, 24-packs of Coors Light.
Coors Light fans will have a chance starting Oct. 24, 2023, to buy a Beer Bale cooler. is made with straw and can hold two, 24-packs of Coors Light. The brand says it will keep the beer cold for 24 hours.
“We’re always inspired by our drinkers who work hard for their moments of chill and how they embrace fall. We put a new twist on a fall mainstay, reimagining the straw bale to serve as a cooler for your Coors Light no matter how you chill,” said Marcelo Pascoa, vice president of marketing for the Coors Family of Brands.
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