The Contact Center Association of the Philippines (CCAP) has expressed confidence that the target employment figure of the contact center sector for 2028 will be achieved “even with the emergence of generative AI [artificial intelligence].” Know more:
THE Contact Center Association of the Philippines has expressed confidence that the target employment figure of the contact center sector for 2028 will be achieved “even with the emergence of generative AI [artificial intelligence].”
“Generative AI can enhance the strengths of our Filipino agents who can then focus on active listening and become more empathetic and engaging when rendering service to our customers,” she explained. Last month, Cajucom-Bradbury pointed out that the Generative AI has an impact on client business, the way services are delivered by the BPO Industry, and the corporate services of providers, namely,e HR, Finance, etc.
Filipinos’ innate trait on service orientation combined with the power of Generative AI enhances the employees experience at work that translates to an even more satisfying customer experience—therefore, helping the Philippines retain being the ‘heart of CX’ and at the same time, meeting or even exceeding growth targets,” Cajucom-Bradbury explained further.
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