This year’s Super Bowl will include something new: national presidential campaign ads. But a new poll suggests a strong majority of Americans would prefer that it didn’t.
By Nat Ives Jan. 29, 2020 12:01 am ET
The aversion seems to span political affiliations. Some 63% of people who said they voted for President Trump and 62% of those who said they are Republicans don’t want to see the president advertise during the Super Bowl, the poll found. And 56% of Democrats said they don’t want to see Mr. Bloomberg’s planned ad during the game.
“Given that Super Bowl viewers are more engaged and involved than garden-variety viewers, it is not a mistake for an advertiser to present material that requires some mental effort,” Ms. Drolet said. “Even if folks are annoyed at the time, their memory will be enhanced and they are more likely to retrieve the arguments these ads make. The irritation fades quicker than their memory.
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