At age 77, conjunto artist Santiago Jimenez Jr. will release a new 10-song album Friday night at the Lonesome Rose.
Scott Ball / San Antonio ReportThe 86th record could introduce Jimenez to a whole new audience., having recorded with Johnny Cash, Willie Nelson, Doug Sahm, Waylon Jennings, Ray Price, Glen Campbell, and Jimenez’s older brother Flaco Jimenez, among many others.
“I liked the idea of being able to put a regional legend in a world music platform,” Dayton said, speaking of the potential to reach audiences throughout North and South America, Europe, and beyond.The Hardcharger label is an imprint of Los Angeles-based Blue Élan Records, which also puts out Dayton’s music. But the Austinite still had to convince his LA colleagues that a Jimenez record was the right move.
Younger listeners are getting turned on to older music through its timeless appeal, Dayton said, citing the example of producer Rick Rubin making iconic recordings ofMy job is to get the record to everyone,” he said, “and let them know that, ‘Hey, if you’re into Los Lobos, and The Clash … buy this record, put it on while you’re having a barbecue in your backyard, you will have San Antonio exported into your backyard.
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