Fresh out of announcing its strategic alliance with America TV and Marca Peru to offer production services in Peru, leading Peruvian production company Tondero is unveiling four new TV series at Co…
Fresh out of announcing its strategic alliance with America TV and Marca Peru to offer production services in Peru, leading Peruvian production company Tondero is unveiling four new TV series atThis is the company’s first foray into television. “We’ve had various projects in development since last year and are seeking co-producers in various territories,” said Tondero CEO Miguel Valladares who notes that America TV is partnering on these series in Peru.
*Action thriller “Clandestino,” which centers on a priest who, when forced to take on his missing twin brother’s identity, discovers that his brother is a drug lord. “All of this together with this new partnership with América TV and their new top-level studios, put Peru in an important place in the international film and content scene,” he added.
An advertising vet, Valladares pioneered a game-changing strategy of funding his films through product placement packages. The $800,000 budget of “Asu Mare,” was almost completely funded by product placement in 2013.
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