Shannon Brayton has introduced the world to such iconic tech brands as Yahoo, eBay, Open Table and LinkedIn.
Shannon BraytonWhy it matters:
"Years ago, PR was seen as taking a reporter to a three-martini lunch to get a story placed, while a marketing person was an ad buyer who flew down to Chile to supervise the filming of [a commercial with] a car flying over the Andes Mountains," she says. "Because of social media, everything is so integrated now — it's all part of the brand.
"That really helps me calm down, because it allows me to get a sense of what absolutely needs to get done. ... I have two teenagers and two dogs. There's constantly stuff swirling, and if I don't put everything on paper, I start to feel panic.""I've completed the mini in 13 seconds, the Monday crossword in 3 minutes and one second, and my Sunday best is 19 minutes and 49 seconds.
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