In the aftermath of West’s antisemitic remarks — and German sportswear company Adidas’ move to sever ties with him — the secondary market for Yeezy footwear and apparel is experiencing a dramatic decline.
For years, Yeezy sneakers have been coveted by fans who love their bulbous looks. So has his clothing, with its drapey fits and modern silhouettes. A thriving secondary market has ensured that collectors who miss out on a limited-edition drop could pick up the latest item — for a steep price. This paradigm was turbocharged during the first year or so of the pandemic, with collectible sneakers and apparel exploding in value alongside other luxury assets, among them watches, wine, art and cars.
That was evident at Cool Kicks, a shoe store and reseller located in one of Los Angeles’ prime sneaker marketplaces on Melrose Avenue. On Tuesday, the store was a lot busier than normal, said co-owner Adeel Shams, and much of it had to do with Yeezys. “Saying nothing is equal to saying something in a lot of people’s minds,” he said. “If you are silent on an issue, that silence is sending a message.”
Still, Saunders expected the residue of antisemitism to cling to West, making it hard to see a path forward for the brand.
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