Donning the Santa hat this Christmas, Coca-Cola Philippines is sharing love and kindness
This is AI generated summarization, which may have errors. For context, always refer to the full article.In the Philippines, where dreams are big but opportunities are limited, many Filipinos make the ultimate sacrifice of going abroad for work to provide for their families back home. Overseas Filipino Workers are scattered in millions worldwide in various industries, from healthcare, creatives, technology, and many more, lending their talents to the world for decades.
This is even more apparent during the holiday season as out of the millions of OFWs around the world, only a small number can come home to the Philippines to celebrate with their families. Most choose to spend their Christmas alone abroad, even working overtime, to save on flight tickets and instead prioritize earning money to send back gifts to their loved ones.
The star of Coca-Cola Philippines’ holiday film is the Colina family, with father Aldo who has been working as a storekeeper in Malta for 17 years. In his years of hard work, he has dutifully and commendably provided for his children’s education but has missed graduations, illnesses, and other crucial moments in their lives. On top of it all, they have not spent Christmas together as a family in five years.
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