Following a collaboration with FTX, Coachella launched NFT collections of 'unique experiences' and lifetime passes.
Following a collaboration with FTX, Coachella launched NFT collections of “unique experiences” and lifetime passes.
“Desert Reflections Collection,” consisting of 1,000 NFTs, is the most expensive one with a starting price of $180. It celebrates Coachella’s 20-year history. Sam Schoonover – Coachella’s Digital Innovation Manager – explained why the entity decided to dive into the NFT universe:
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