Coachella 2022: How major brands and exclusive merchandise are taking over Coachella

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Coachella 2022: How major brands and exclusive merchandise are taking over Coachella
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Artists like Billie Eilish, Harry Styles, Brockhampton and more partnered with a number of companies to create limited edition festival merchandise.

While artist merchandise has long been a part of theexperience, there’s been a major shift in how the performers present and sell their wares.

Giveon performs on the Coachella Stage during the Coachella Valley Music and Arts Festival at the Empire Polo Club in Indio on Saturday, April 16, 2022. Giveon performs on the Coachella Stage during the Coachella Valley Music and Arts Festival at the Empire Polo Club in Indio on Saturday, April 16, 2022.

Giveon performs on the Coachella Stage during the Coachella Valley Music and Arts Festival at the Empire Polo Club in Indio on Saturday, April 16, 2022.

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