A vintage-inspired collection bridges youth culture with the heritage brand's classic style
A vintage-inspired collection bridges youth culture with the heritage brand’s classic styleA vintage-inspired collection bridges youth culture with the heritage brand’s classic style“Spring is a tribute to the way today’s generation is writing their own story through fashion” said Coach’s Creative Director, Stuart Vevers. This year marks Vevers’ 10-year anniversary with Coach, a time stamp set to usher in the brand’s next era.
With the Spring 2024 collection and its corresponding show, Vevers is redefining what heritage might means for the next generation. By merging classic materials and tailored silhouettes with a counter-culture perspective grounded in vintage inspiration, he’s created a set of modern staples for the young consumer whose purchase concerns differ from generations prior.
The house also worked with materials sourced from farms that use regenerative practices, as well as botanical-based dyes derived from marigolds, black walnut, indigo, and more, which were used in the making of the collections’ slip dresses.“As I reflect on the past ten years, I wanted the collection to feel personal, too, and to capture the New York fashion archetypes that define my imagination and memories of what the city is, then and now,” Vevers explained.
Hosted in the New York Public Library’s Celeste Bartos Forum, the contemporary clothes juxtaposed the ornate, traditional setting. And with a set of models cast from the street, the whole affair was a testament to the diversity of New York City.Following the show, Coach hosted a dinner in the library’s Edna Barnes Salomon Room to celebrate Vevers’ decade.
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