Coach's Latest Demi Bag Campaign Is an Ode to Y2K Fashion

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Coach's Latest Demi Bag Campaign Is an Ode to Y2K Fashion
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forever riding the Y2K wave 🙌

, phones, jeans! It's so fun! But trends I’m not favoring are people throwing together an insane outfit and saying it's Y2K. It isn’t, and that is okay!”

Coach continually sits at the forefront of staple brands that have surfed the evolution of trends and stayed afloat. The brand has been a foundational part of many young people's love for fashion and accessories. Many of us can remember our first Coach bag or like Hamilton,first. She recalls going to Times Square for the first time in the early 2000s with her grandmother. A street vendor was attempting to sell her a Coach bag — a fake one, unbeknownst to her.

Hamilton, outside of modeling, also focuses heavily on music. When she’s not gracing the covers of fashion campaigns, she’s working on upcoming projects. “Making music and being a person who is artistic, can feel like tunnel vision,” Hamilton says. “I feel fashion inspires my creative process by allowing me to show another side of my personality and creative mind through style. I have a lot of songs that I've been working on and my second EP that I’m nervously excited to share. I haven’t released any music since before quarantine so I’m super excited.”And from the looks of it Y2K fashion seems to be sticking around for a little bit longer.

“Personal style to me means having an identity for yourself and properly representing yourself to the world without speaking,” Hamilton says. “From my memory as a child, I thought everything during the Y2K era was ugly. But of course because of trend cycles, everyone picks and chooses what they like from different eras. Y2K style currently, is super girly futurism. Bright colors, bold patterns, and loud textures. I appreciate the resurgence. I think it’s fun.

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