The new campaign will replace the “Ohio. Find it Here.” campaign, which first stared in 2016
CLEVELAND, Ohio - Governor Mike DeWine and Lieutenant Governor Jon Husted made a stop at the Karamu House Theater in Cleveland Wednesday morning to promote Ohio Tourism Day and announce the state’s new tourism tagline.
“Ohio, The Heart of it All” will once again be the tagline to promote Ohio as a great place to visit, as well as live. DeWine and Husted are making three stops around Ohio to promote the new branding campaign, officials say. “Tourism is big business in Ohio, but it’s only part of the puzzle,” said Lt. Gov. Husted. “We want to be champions for the state of Ohio. Moving forward, we’re going to be more intentional about attracting not only visitors, but also people who want to live, learn, and work here.”The “Ohio, The Heart of it All” campaign was the state’s slogan from 1984 to 2001.
“As Ohio evolves into a powerhouse for technology and innovation, we’re looking at the classic “Ohio, The Heart of it All” tagline in a new way,” said Governor DeWine. “Our state is thriving, and we want the world to know that Ohio is the heart of technology, the heart of opportunity, the heart of adventure, and the heart of family. This is a brand for all of Ohio, uniting everything we love about our great state under one powerful phrase.”Copyright 2023 WOIO. All rights reserved.
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