On Wednesday, the Cleveland Cavaliers promoted Senior Vice President of Global Partnerships Shelly Cayette, moving her up to executive vice president and chief commercial officer and making history in the process.
With the promotion, Cayette has become the first Black woman to hold the executive leadership role with an NBA team.
As chief commercial officer, Cayette will also oversee revenue generation from corporate partner and ticket sales across the Rock Entertainment Group platform, which includes the G League Cleveland Charge, NBA 2K Cavs Legion GC and American Hockey League Cleveland Monsters. Cayette led revenue and commercial development and growth in numerous areas, in the top five across the NBA, AHL, G League and NBA 2K League. She also works with multiple non-profits across Northeast Ohio, on a volunteer committee of the Greater Cleveland Partnership's Equity & Inclusion Division and is on the boards of College Now and Cuyahoga Community College, helping thousands of students make it to graduation each year.
With Cayette now promoted, Vice President of Global Partnerships Matt O'Brien has been promoted to senior vice president of global partnerships while Melanie Seiser has been promoted to O'Brien's former role.
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