The brand launches Friday with a body cream.
“The whole brand is meant to be genderless,” said Sulewski, who has 2.45 million subscribers on the platform. “It’s inclusive, it’s sustainable, and the pillars that led the way of every decision.”
“What I’ve never found too much of is packaging that’s very minimal and encourages you to use it and reimagine it however you want to when you’re done with it,” she said. “Of course, refills are not a new concept, but what is still relatively new is compostable refills.”Sulewski worked with On Repeat, a packaging manufacturer, for the compostable refills, which will launch soon. The jar also features simple glass packaging with minimal branding, so it can be repurposed.
“The flower itself actually has really great hydrating properties and it’s a prebiotic,” Sulewski said. “It’s got antioxidants in it.”
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