Global fitness powerhouse ClassPass expands into corporate wellness, partnering with Google, Gatorade, and Morgan Stanley amongst others.
Since then, the company has been on a roll, ballooning its global footprint from 9,000 partner studios in three countries to over 22,000 partner studios operating in over 2,500 cities across 20 countries today. The company is now leveraging its massive reach and industry-leading global product catalog -- which includes 5 million recurring fitness and wellness classes -- to storm the highly fragmented corporate wellness market.
“Our mission has always been to help people stay active and alive by connecting them with the best experiences available. We’ve aggressively pursued this mission with consumers, which is why nearly 100 million reservations have been booked on our platform. That’s almost 100 million hours of people’s lives we’ve helped enrich. We’re thrilled to be extending these same
benefits to the leading employers of the world, enabling millions of employees to live their lives even more fully,” said Payal Kadakia, ClassPass founder and executive chairman. Lanman explained that HR teams previously had to piece together multiple wellness and fitness point solutions in every geography, placing a heavy burden on large global companies like Google and Morgan Stanley. In contrast, he says, this new program will provide employers of all sizes access to “the most extensive, one-stop fitness and wellness program in the world.
“Corporate wellness programs should benefit everyone; employees should enjoy greater health and personal wellbeing, and employers should benefit from productive and engaged team members. Unfortunately, most corporate wellness vendors today only make money if they are not utilized, pitting the vendor against the employers and employees they purportedly seek to serve. With ClassPass’ new program, the more people engage in healthy behaviors, the more benefits they receive,” said Lanman.
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