City Girls' JT called on fans to share her upcoming song 'Okay' on TikTok despite her label UMG's months-long ongoing dispute with the platform.
rapper — signed to Universal Music Group’s Motown Records — took to X on Wednesday, telling fans to share other versions of her upcoming single “Okay” to help it go viral as her label’s ongoing dispute with TikTok prevents an official version from living on the platform.so once song is out, TikTok will be muted so try to get a distorted sound going,” JT wrote on Wednesday. “I have one on my TikTok, use it if you want or make your own IDC just spread the sound.
Remember I’m with UMG so once song is out Tik Tok will be muted so try to get a distorted sound going I have one on my Tik Tok use it if you want or make your own IDC just spread the sound📢🔊🔊🔊JT’s callout is among the boldest moves from a UMG artist to work around the label’s ongoing debacle since the dispute boiled over in early February.
Artists have been split on the label’s fight with TikTok and the principles behind the move. Some have voiced frustration as their success stemmed from TikTok, while others have concurred that TikTok doesn’t pay enough for the thousands of videos that feature their songs. UMG artist Cody Fryin February that “the bummer is that it feels like UMG and TikTok are both going to be fine. Meanwhile, the actual artists on the ground are the ones that are going to take the hits for this.
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