Chris Stapleton’s road to the Super Bowl anthem started as a respected Nashville songwriter and surged after an unforgettable performance with Justin Timberlake.
Wright was ready for his label to sign a singer with a different vision, and he had a suspicion that Stapleton — whose powerful vocals could deliver country, bluegrass, rock, soul or a mix of them all — could be the answer. The only problem that was Stapleton seemed perfectly content to write hits for other artists and didn’t have much interest in a record deal.
“I think everyone knew he was one of the best songwriters in town, and everyone knew he was one of the best singers in town,” said Dave Cobb, the famed producer who has worked with Stapleton on all of his major-label albums.Cobb recalled recording “Traveller” was just “pure joy,” and they finished the majority of it in about a week. “He was given freedom to do whatever he wanted to do,” Cobb said. “There was no agenda, it was him being completely honest in record-making.
Cobb, who was onstage playing guitar that night, called it a “mind-bending experience” — he remembers watching the audience’s faces “just full of joy and happiness and support.” It was hard to grasp what had just happened, he said, but everything quickly became real when “Traveller,” which had sold 97,000 copies up to that point, sold 153,000 in the next week. The record eventually racked up 6 million in sales on its way to becoming the highest-selling country album of the 2010s.
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