Choco Tacos sweetened childhood trips to the convenience store or ice cream truck for nearly four decades. But on Monday, its manufacturer announced it was discontinuing the product, citing pandemic-era challenges.
“Over the past 2 years, we have experienced an unprecedented spike in demand across our portfolio and have had to make very tough decisions to ensure availability of our full portfolio nationwide,” Unilever, the parent company of Klondike, which made the Choco Taco, said in a statement to The Washington Post. “A necessary but unfortunate part of this process is that we sometimes must discontinue products, even a beloved item like Choco Taco.
The Choco Taco was born in Philadelphia, where it was invented by a former Good Humor truck driver named Alan Drazen. Drazen, who by the early 1980s was a manager with Philadelphia ice cream company Jack & Jill, was inspired by the popularity of Mexican food, according toThe taco-shaped ice cream treat took off, partly because of its Chi-Chi’s-era trendiness — but also because its unusual shape optimized the ice-cream-and-toppings eating experience.
And even though its discontinuation was official, the Choco Taco apparently has friends in high places, giving some fans hope that a savior could swoop in and save their beloved treat from winding up in the sticky-wrappered dustbin of ice cream history. Sen. Chris Murphy jokingly — we assume — proposed a legislative fix to keep the U.S. supply going.
🚨NEWS: Tomorrow I am introducing legislation to invoke the Defense Production Act to mandate the continued manufacture of Choco Tacos. Please call your Senator and demand they co-sponsor.
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