Chipotle is attempting another spin-off restaurant. It's called Farmesa Fresh Eatery. The company is partnering with a ghost kitchen to test the idea in California.
It's called Farmesa Fresh Eatery. announced Wednesday that it partnered with ghost kitchen company Kitchen United in California to test the new concept.
The plan is to conduct a soft opening at Third Street Promenade in Santa Monica with an abbreviated menu and limited hours this month before officially rolling out in March. Chipotle's new fresh eatery concept, Farmesa. Chipotle told FOX Business that the goal is to expand beyond the virtual setting but for the time being, customers will be able to order pick up or delivery at Kitchen United Mix space in Santa Monica's Third Street Promenade through apps likeThe benefit of utilizing a ghost kitchen is that it allows the company to reach a larger number of consumers "learn quickly, and evolve our concept and menu so that we can deliver on our goals before expanding," according to Nate Lawton, vice...
In the past, Chipotle tried to create the ChopHouse Southeast Asian Kitchen, a Southeast Asian restaurant developed by Chipotle Mexican Grill in 2011 and Tasty Made, a burger restaurant which opened in 2016. This is the first spin-off under CEO Brian Niccol, who assumed the role in 2018.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
Chipotle Mexican Grill to launch new spinoff, Farmesa Fresh Eatery, in a ghost kitchenFarmesa marks Chipotle's first spinoff attempt during CEO Brian Niccol's tenure and will have a soft opening in late February.
Baca lebih lajut »
Chipotle opening new restaurant 'Farmesa' in Santa MonicaChipotle is opening a new restaurant in Santa Monica - but it won't be a Chipotle.
Baca lebih lajut »
Chipotle Mexican Grill opens a restaurant called Farmesa in Santa MonicaThe new restaurant is called Farmesa. It features items such as salmon and tri-tip.
Baca lebih lajut »
Best restaurants bracket: Nominate your favorite Columbus eateryWe're launching a best restaurants bracket at the end of February. Don't miss your chance to nominate your favorite local eatery.
Baca lebih lajut »
Hot chicken eatery loved by Drake is opening in TucsonFor Star subscribers: Dave's Hot Chicken, which includes the rapper Drake as an investor, is opening the first of three locations in midtown Tucson.
Baca lebih lajut »
USD/CAD sticks to modest gains around mid-1.3400s, eyes US CPI for fresh impetusThe USD/CAD pair attracts some buyers near the 1.3330 area on Tuesday and sticks to its modest intraday gains through the early part of the European s
Baca lebih lajut »