Chipotle will try a new restaurant concept as it tries new ideas. This one will focus on healthy, fresh foods.
Fast casual restaurant chain Chipotle announced it is opening a new restaurant concept in Santa Monica, California, focused on healthy foods that include proteins, greens, grains and vegetables.Farmesa will serve a variety of bowls for between $11.95 and $16.95 each. Dishes will include Classic Santa Maria-Style Grilled Tri-Tip Steak, Everything Spice-Crusted Ora King Salmon, Whipped Potatoes, Golden Beets, Sprouted Cauliflower, and Sweet Potato Chips, Chipotle said.
"One of our strategic objectives is to create or invest in emerging culinary spaces and restaurant concepts that fit within Chipotle's food with integrity mission and make fresh food daily," said Brian Niccol, Chipotle chairman and CEO.
The chain said the menu will be limited at first as the restaurant learns various cooking techniques."Launching Farmesa in the Kitchen United Mix food hall in Santa Monica and partnering with third-party partners for pickup or delivery will allow us to reach a large number of consumers, learn quickly, and evolve our concept and menu so that we can deliver on our goals before expanding," said Nate Lawton, vice president of new ventures at Chipotle.
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