Chipotle is giving away $250,000 via Venmo over the course of 4 days to promote its new loyalty program

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Chipotle is giving away $250,000 via Venmo over the course of 4 days to promote its new loyalty program
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Chipotle is giving away $250,000 over the course of four days to promote its new rewards program.

is giving away $250,000 over the course of four days to promote its new rewards program.The"free money" giveaway will last from Tuesday until Friday at 11:59 p.m. PT.On Tuesday, the chain announced it is launching a new loyalty program called Chipotle Rewards. To promote the loyalty program, Chipotle is partnering with Venmo to give away up to $250,000 to roughly 25,000 customers.

"Chipotle is one of the first brands to utilize Venmo's technology to engage with customers through this pay-out feature on the Venmo app," Chris Brandt, Chipotle's chief marketing officer, said in a statement.

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