It is rare for a Chinese firm to buy a Super Bowl ad spot, which cost millions of dollars.
by offering heavily discounted products. And it has been focusing on bringing agricultural products, like vegetables, onto its platform to differentiate from rivals. The company is worth around $116 billion.
Pinduoduo quietly launched its cross-border shopping site Temu in the U.S. in September, CNBC reported. The app has quickly gained popularity and is ranked second on the Apple App Store and first on the Google Play store. In the week through to Jan. 29, gross merchandise value, or the value of transactions on Temu, hit $46 million, a record high, according to market research firm YipitDataTemu sells products in a number of categories from fashion to electronics. It is currently offering free shipping for a limited time as part of its Super Bowl promotion as well as what it calls "Game Day Deals."
Chinese e-commerce companies from Alibaba to JD.com and now Pinduoduo have looked to expand overseas in the past few years. PDD Holdings said on Monday that it would begin shipping to Canada this month. But other technology firms are also eyeing a slice of the multi-trillion global e-commerce pie. ByteDance, the Chinese parent company of short video app TikTok,
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