In China, even relatively obscure internet celebrities or talent show contestants attract rabid fans. But Chinese officials have had enough.
on social media and told platforms to control the participation of people younger than 18. Platforms were told not to induce fans “to consume” or require people to buy something to vote in talent shows. Management companies were directed to control fan groups and stem squabbles between rival factions.
American parents may wish that their children would spend less time watching influencers like Addison Rae on TikTok and buying her beauty products. And UShave called on TikTok to do more to police the content served to minors, such as the “devious licks” challenge, in which students posted videos of themselves trashing school property. But China’s measures stand out for their specificity, and the speed with which they emerged.
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